Or, more accurately, a rat's brain on potato chips. Last week, PLoS One published a very interesting paper by Dr. Tobias Hoch and colleagues on what happens in a rat's brain when it is exposed to a highly palatable/rewarding food (
1). Rats, like humans, overconsume highly palatable foods even when they're sated on less palatable foods (
2), and feeding rats a variety of palatable human junk foods is one of the most effective ways to fatten them (
3). Since the brain directs all behaviors, food consumption is an expression of brain activity patterns. So what is the brain activity pattern that leads to the overconsumption of a highly palatable and rewarding food?
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![Your Brain on Potato Chips]()
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Published:
2013-02-27T19:00:00-08:00
Title:Your Brain on Potato Chips
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